GPT-Image 1.5 vs Seedream 4.5
Advertising campaigns and lifestyle branding — see how these models compare with real AI-generated outputs.
Full comparisonCompare Models (select 4)
For brand campaign work, the best image model is the one that can reliably deliver on-brief visuals—clean product storytelling, consistent lifestyle tone, and creative variations that still feel on-brand. GPT-Image 1.5 and Seedream 4.5 are both strong options inside Influencer Studio, but they shine in different parts of the advertising workflow.
GPT-Image 1.5 leans into high-fidelity, prompt-accurate generation for detailed scenes and polished hero images. Seedream 4.5 pairs high-quality generation with practical image-to-image editing, making it a strong choice when you’re iterating on existing assets, refining compositions, or adapting a campaign across formats.
Brand Campaign — Side-by-Side Results
Prompt
"A candid phone-camera photo of a woman in her mid‑20s with shoulder-length dark brown hair in a messy half-up clip, wearing a light gray hoodie and black leggings, holding an iced coffee cup with a clean minimalist logo and looking slightly off to the camera with a relaxed “caught mid-sip” expression. Shot seated by a café window with street reflections and a laptop on the table, soft natural daylight with commercial-grade fill lighting for a subtle brand-campaign polish and consistent warm color grading."
Feature Comparison
| Feature | GPT-Image 1.5 | Seedream 4.5 |
|---|---|---|
| Provider | OpenAI | ByteDance |
| Subcategories | text-to-image | text-to-image, image-to-image |
| 1080p / 2k Mode | Yes | Yes |
| 4k Mode | No | No |
| NSFW Rating | Strict | Low |
| Aspect Ratio | 1:1, 16:9, 9:16, 3:4, 4:3 | 1:1, 16:9, 9:16, 3:4, 4:3 |
| Starting Price | 8 credits | 16 credits |
GPT-Image 1.5 Strengths
- Strong prompt adherence for on-brief brand visuals and clear art direction
- High-fidelity outputs that suit hero images, product showcases, and detailed lifestyle scenes
- Efficient cost scaling (8/16/32 credits) for rapid exploration through high-quality finals
- Reliable for generating multiple campaign concepts from scratch with consistent intent
- Works well when you need complex compositions (multi-subject scenes, environments, props)
Seedream 4.5 Strengths
- Image-to-image editing for campaign iteration (refine, restyle, and adapt existing creatives)
- High-resolution output suited for ad placements, banners, and premium lifestyle looks
- Versatile style range for testing different brand aesthetics (editorial, UGC-inspired, minimalist, etc.)
- Simplified pricing (16 credits per image) that’s predictable for steady production workflows
- Strong choice for updating seasonal variants, localized versions, or format-specific crops
Verdict
Choose GPT-Image 1.5 when you’re building brand campaign visuals from the ground up and need tight prompt control, high fidelity, and detailed scenes that match the brief. Its tiered pricing is also helpful when you want to generate lots of low-cost explorations before committing to higher-quality finals.
Choose Seedream 4.5 when your campaign workflow depends on editing and iterating—starting from an existing image, improving composition, shifting style, or producing variations across channels. If your team values high-resolution output plus flexible restyling, Seedream 4.5 is often the more practical day-to-day option.
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