You might be thinking, no one is going to listen to an AI influencer.
Well you'd be wrong. AI Influencers are already huge.
Just think about it -- many people LOVE cartoon characters / mascots and feel an affinity towards these characters. AI Influencers are the same idea, they are mascots for a brand. Think the gecko from Geico, Ronald McDonald from McDonald's, or even Santa Claus.
On an even more practical level, think about YouTube. There's currently many channels that are essentially faceless such as Magnates Media that get multiple millions of views. A lot of the reason why creators decide to remain faceless is because they want to remain private. In this day and age where anyone can deepfake you through a photo, it's important that people stay private citizens.
But now, instead of being faceless, you could create a mascot character, or use a Victoria's Secret model as your spokesperson, and not have to rely on hiring someone to work for you.
And last but not least, an AI influencer can look like anyone, can sound like anyone, and can be the perfect embodiment of your brand.
I could be a nerdy slob at my desk, but my AI influencer can be a hot Instagram model, for example. Or I can create an AI influencer that's a buff Black man with a sexy British accent. Whatever I want to create, I can create.
In this article we're going to build an AI influencer from scratch using Influencer Studio, one of the easiest ways to build your AI Influencer.
We made Influencer Studio to make it extremely easy to build realistic AI influencers and make them life-like enough to trick your grandpa into thinking he's about to go on a date with a hot Instagram model.
Before diving into the technical details, it’s vital to have a clear idea of who your AI influencer is:
1. Look
2. Personality?
3. What will he or she be promoting?
For our company, this influencer will be a "smart AI who is beautiful and also a cyborg" since she will be helping us write blog posts about AI and teaching our user base how to use our software.
For our first concept, we don't need someone who's photo realistic, a sci-fi concept will do pretty well.
So let's start with the prompt.
I personally like AI influencers that aren't supposed to be fully realistic. This way you're honest to your audience that it isn't a real person. Since we are an AI company, I wanted to create a beautiful female cyborg influencer.
Also because its not supposed to be 100% real, your audience will give you a bit more leeway if certain things don't look 100% life-like.
Now if you have trouble creating a prompt like this, just ask Chat GPT to help you make a prompt once you have the details of how you want your character to be. For example feeding hair color, ethnicity, body shape, etc, will help you build out the prompt.
From all of the photos generated, I liked one of them.
What I liked about her was that she had white hair, a unique trait that will help us identify her, and a body that looks unique and somewhat realistic.
From here, we want to train a LoRA of this character. A LoRA is just a fancy way of we're going to create an AI model that let's me generate photos of ONLY this character.
To train our LoRA we need 4 high quality images of this character in different poses - frontal, three quarters, side, and from the back, for example.
But we only have 1 photo, so what do we do?
Here's a trick that makes it really easy.
We're going to use a video generation to get the 4 different poses of this character.
Use the Kling 1.6 model on Influencer Studio to get the generation. Use the prompt: "cyborg slowly rotating her body".
Here's the video we generated:
Kling is one of the better models for doing this, but there's other ones like Wan Pro which can also do a good job.
Using this video we're going to get 4-5 different poses of this character by screenshotting the video at different points.
By doing this, I got these images.
Optional but recommended - I upscale the images using the "one click realism" feature inside Influencer Studio.
Once you have the 4-5 different poses. We're going to use the LoRA character model training feature. It takes a few minutes and some credits (you only need to do it once per character) and voila, you're set.
Now I can create unlimited images using my new character.
Put your character in different scenarios, and animate her.
Prompt: a full-body female cyborg sitting down in a dark room lit by neon blue lighting behind her
Prompt: a full-body female cyborg with white hair holding a laser gun inside a dystopian tokyo, neon lighting, nighttime scene
Not every shot is going to look perfect, so you'll have to keep refining your prompts to get what you want.
(Hehe)
I used the image to video function using Kling 1.6 pro inside Influencer Studio.
In part 2 of this series, we're going to take a look at how to make a more realistic AI influencer using these same principles, and then find use cases to help them promote your brand or product!
